Jan 22, 2008

Spain Non-Standardized Clothing Measurement System - One Size Fits

Who would think that Spain still had a non-standardized clothing measuring system, but I’m pretty sure they’re not the only country that lacks in the fashion industry department.

According to The Independent consumers have a better chance at winning the lottery than finding their correct size in a timely manner while shopping in Spain for the new fashionable items. Because one stores 12 will be another stores 14 and another stores 10 so it is not unusual to see women rushing to the dressing room with more than three of the same item (different sizes) in hand.

The countries government has grown tired of the complaints and finally plans to make a change with the help of some of their more prominent clothing brands, leading retailers, and manufacturers including: Inditex empire – owner of the fast-fashion giant Zara, Mango, department store El Corte Inglés, and clothing chain Cortefiel and http://tinyurl.com/2lhacomany more will most likely follow suit since these businesses dominate the Spanish market, but also have a strong international appeal.

They have started the initiative by having technicians from Spain’s health ministry visit the first of 59 towns across the country to measure 10,415 Spanish women, aged between 12 and 70, to find out what size and shape the nation’s females really are. The results will be announced Spring 2008 and a better standardized measurement for the Spain fashion industry should follow soon after.

Jessica & Alan Katz
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